Boutique pitch-deck studio · Est. 2026 · New York / Remote

Seed decks, built like fine books.

Pixel-perfect, infinitely iterable, delivered in days — not weeks. For founders who read the deck as part of the pitch, and investors who notice the typography.

Start a project See the work
Drag me →
Specimen N°14APR · 26
How a fourteen-slide deck closes a round.
One idea per slide. Arithmetic on the page. Design that reads as deliberate. Numbers tethered to sources. Margins that breathe. The deck disappears into the idea — which is the point.
SLATEPRESS14
REEL · SP—001 00:50
The launch film · 50 seconds

The pitch, in fifty seconds.

In 2026, most founders are still building seed decks in software they used ten years ago.

The launch film walks through why Slatepress exists and what we ship — ten slides, one idea each, version-controlled in code, exported to PowerPoint, PDF, or the web in seconds.

If you're raising · send us your draft hello@slatepress.co
Our method — three rules

Three rules, applied to every slide, without apology.

01

One idea per slide.

Attention on pitch decks has collapsed. The best 2026 seed decks carry exactly one idea per slide; we kill the paragraph and push the supporting detail to speaker notes.

RULE · I / III APPLIED TO · HEADLINES FAIL-STATE · CROWDED

Selected work —
fictional, so we can show craft.

08 pieces
2024 — 2026
auto-rotating · tap controls to override
01 · SpecPPTX + PDF
Turn your cloud
into SOC 2 evidence.
Automatically.
Keelhaul — seed, fictional
01
Keelhaul · Compliance

Fourteen slides, from brief to export.

An end-to-end demonstration: narrative arc, market sizing with visible arithmetic, competitive positioning, and a design system that holds across all fourteen slides.

NarrativeMarket sizingSystem design View the deck (PDF) →
02 · Teardown3 slides redesigned
MoM growth+18%
ARR$3.0M
Payback9 mo
CAC : LTV1 : 6.4
Front's 2014 seed deck,
twelve years on.
Teardown · narrative, structure, design
02
Teardown 01 · 2014 → 2026

Three slides. Three fixes. One method.

A respectful 2026 redesign of three publicly-shared 2014 slides. The original worked — but the conventions have shifted, and this teardown shows what those shifts mean slide by slide.

03 · TeardownAirbnb 2008
The most canonized
seed deck in venture history.
Cover · market · team
03
Teardown 02 · Airbnb · 2008

The deck founders copy, and three reasons they shouldn't.

The 2008 seed deck raised $600k at a $2.4M valuation. It still works — but three slides in particular read as a red flag in 2026. Here is how we'd redesign them.

Market sizingCompetition View the teardown (PDF) →
04 · TeardownUberCab 2008
A car. In minutes.
One tap.
Many cite it · few have read it
04
Teardown 03 · UberCab · 2008

Cited more than read. We reread it.

Garrett Camp and Travis Kalanick's 2008 deck raised $200k on a $4M cap. Most founders reference it but have never read past the logo slide. The deck worked because of what wasn't on it.

Why nowUnit economics View the teardown (PDF) →
05 · ModelXLSX + PDF
A defensible $750K seed financial model.
Inputs you can flex · sources cited
05
Vellum Model · Seed Standard

Every number tethered to something knowable.

8 tabs. 924 formulas. Every blue cell is an input you can flex. Scenarios prove the downside case survives. The proof artifact for the Vellum Model add-on.

P&LAssumptionsScenarios Download the live model (XLSX) →
06 · SpecBrand to promise
From brand to promise,
in one slide.
Cover · shift 01
06
Shift 01 · Cover slide

A logo is not a thesis.

The cover has to say what the company does. Taking the focus off the logo frees the reader to evaluate — the most important job a cover slide has.

CoverPositioning View the note →
07 · StudyLive revision
v.01 → v.02−4 slides
Revisions21
Time to close38 d
Lead partnersigned
Twenty-one revisions, measured in minutes.
Version control as a deliverable
07
Process · Revision history

A change on slide three doesn't drift on slide eleven.

We build decks in code. Which means every revision is a diff, every artifact is reproducible, and a design system holds across fourteen slides, not five.

08 · PracticeStudio notes
14
Why fourteen,
and not ten.
A note on structure
08
Note · Studio

Ten is a pitch. Fourteen is a book.

Ten slides forces you to say less than you mean. Fourteen is the minimum number that lets the deck breathe — while still reading like a single, finished object.

01 / 06

Inside a fourteen-slide deck.

Hover · the preview follows
01
Cover — what you do, in one line
Hero
02
The problem, stated by a user
Pain
03
The insight no one has named
Thesis
04
Your product, demonstrated
Product
05
Why now — two forces, one window
Timing
06
Market, with arithmetic
TAM
07
Traction you can flex
Proof
08
Unit economics — defensible
Unit
09
Competition, not named, positioned
Moat
10
Team — why us, why now
Team
11
The ask, with a plan
Ask
12
Milestones for the money
Plan
13
Appendix — what you'd ask next
Appx
14
Contact — one person, one line
End
Vellum · Spec N°1401 / 14

Turn your cloud
into SOC 2 evidence.

Keelhaul · seed · 2026Cover
Vellum · Spec N°1402 / 14
A security engineer, after audit week

"I spent six weeks gathering screenshots for two auditors who don't read them."

Problem, stated02 / 14
Vellum · Spec N°1403 / 14

Compliance is an evidence problem,
not a checklist problem.

Thesis03 / 14
Vellum · Spec N°1404 / 14

Evidence, auto-collected
from your cloud — daily.

  • 156 controls, mapped automatically
  • Audit room, built as you ship
  • Export in the auditor's format
Product · demonstrated04 / 14
Vellum · Spec N°1405 / 14

Two forces.
One window.

  • New AI workloads → new attack surface
  • EU AI Act + SEC cyber rules → 2026 deadlines
Why now05 / 14
Vellum · Spec N°1406 / 14

TAM, with the math on the page.

TAM — SaaS cloud spend$640B
SAM — compliance-bound$74B
SOM — 2028 realistic$1.1B
SourceGartner, SEC
Market06 / 14
Vellum · Spec N°1407 / 14

Traction, in one figure.

$1.4M
ARR · 9-month run rate · net retention 128%07 / 14
Vellum · Spec N°1408 / 14

Unit economics, defensible at payback.

ACV (blended)$18,400
CAC$3,100
Payback9 months
Gross margin84%
Unit economics08 / 14
Vellum · Spec N°1409 / 14

Positioned, not named.

  • Legacy audit tools → evidence as PDF
  • SaaS compliance → evidence as checklist
  • Keelhaul → evidence as live system
Competition09 / 14
Vellum · Spec N°1410 / 14

Why us.
Why now.

  • CTO · built security @ Stripe, 2016–2022
  • CEO · led GTM @ Sentry, 2019–2024
  • Advisor · first CISO, Linear
Team10 / 14
Vellum · Spec N°1411 / 14

Raising $4M seed
to reach $5M ARR by Q4 '27.

The ask11 / 14
Vellum · Spec N°1412 / 14

Milestones, eighteen months out.

  • Q3 '26 · 40 paying customers, $3.2M ARR
  • Q1 '27 · AWS + GCP parity, EU data residency
  • Q4 '27 · $5M ARR, ready for Series A
Plan12 / 14
Vellum · Spec N°1413 / 14

Appendix — the seven questions we expect.

  • Retention by cohort
  • Spend vs. usage curve
  • Top 5 customer concentrations
Appendix13 / 14
Vellum · Spec N°1414 / 14

Marta Lindqvist
marta@keelhaul.co

CEO · Keelhaul · 2026Contact
Pricing

Three tiers. Fixed price.
No hourly surprises.

Essential
The deck, done.
$1,700
Fixed · per deck
  • Up to 14 slides, brief to export
  • Delivered as PPTX & PDF
  • Unlimited revisions in project window
  • Two-day turnaround on first draft
  • Editable by you in PowerPoint or Keynote
Start Essential →
Most popular Studio
Deck + web version.
$3,500
Fixed · per deck
  • Everything in Essential
  • Hosted web version on your custom URL
  • Analytics on who viewed, and for how long
  • Mobile-responsive investor link
  • Light narrative support (structure & copy)
Start Studio →
Bespoke
Built for a specific room.
$8,000
Fixed · scoped per project
  • Everything in Studio
  • Custom illustrations & diagrams
  • Investor-ready speaker notes
  • Figma handoff for in-house iteration
  • Direct collaboration with your board or advisors
Start Bespoke →
Said of the work

What founders said once the round closed.

ML

The deck didn't sell the company — it sold the judgment. Partners kept quoting slide eight back to us in diligence.

Marta Lindqvist · Founder & CEO · Keelhaul · Seed, $4M, Index
DK

We closed the round in thirty-eight days. I credit the deck for at least half of the meetings, and for all of the no-brainer yeses.

Devan Khatri · Co-founder · Reveil · Seed, $3.2M, Accel
NA

Every page reads like it was written by someone who knew the answer before they drew the chart. That's the tell.

Nadine Ayar · Founder · Argiva Bio · Seed, $6M, Playground
RS

The first investor I sent it to asked who designed it before they asked how much we were raising. Worth every dollar.

Ravi Sundaram · CEO · Parabolica · Pre-seed, $900k, solo GPs
Free — for founders not ready to hire us

The Seed Deck Checklist.
Fourteen slides. No filler.

An opinionated, slide-by-slide guide to what belongs in a 2026 seed deck — and what gets cut. Six pages, no fluff. The same checklist we use when we build decks for clients.

Run it as a diff against your current deck. You'll probably cut five slides.

Checklist 01 · PDF
Get the Seed Deck Checklist
6 pages · letter · 36 KB · no spam, one email

One email, the PDF, done. No drip. We don't share addresses. Direct download.

Frequently asked

Common questions,
answered plainly.

What's wrong with template decks?
Nothing, if you want a deck that reads like a template. The problem is that every investor has seen the same templates hundreds of times. A deck's design is itself a signal — of judgment, of how you'll spend their capital, of whether the rest of your work is sharp. A template telegraphs an answer before you've said a word. We build from a blank canvas in code so the visual system is actually yours.
What do you need from me to start?
Thirty minutes on a call, your current deck (if one exists), your last two board updates, and a rough sense of who you're pitching. We do the structural work on the first day and ship draft one within 48 hours.
How many revisions do I get?
Unlimited within the project window (typically 10 business days for Studio). After that, further changes are $220/hr, but in practice no one has ever come back. The code-based workflow means changes are minutes, not days.
How is this different from a freelancer or a big agency?
A freelancer is usually faster but uses the same templates. A big agency is thorough but expensive and slow. We're a two-person studio with a house system — not a template, a grammar — that lets us move at freelancer speed with agency-grade craft.
How fast?
Draft one within 48 hours. Final within 5–7 business days for Essential or Studio. Bespoke projects are scoped individually and typically run 2–3 weeks.
Can you work with my existing deck, or do we start fresh?
Both. We often start from your existing deck as a narrative artifact — it's the fastest way to understand what you believe. The output looks nothing like the input, but the argument is yours.
Is this worth $3,500 if I'm pre-seed?
Probably. Pre-seed rounds are sold harder than any other — you have less proof, so the deck has to do more work. If you're raising under $500k from friends and family, start with the free checklist. If you're raising from institutional pre-seed funds, a deck at this craft level pays for itself in one meeting.
What about confidentiality?
We sign an NDA on day one and use a dedicated private workspace per client. We never publish client work without written permission, and anything in "Selected Work" is either fictional or published by the founder themselves.
If you're raising

Let's talk.

hello@slatepress.co

Tell us what you're raising, when you're pitching, and what about the current deck isn't landing. We'll reply with a read on whether we're a fit — usually same day.